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Pixel United veterans launch Plan A Games to invest in casual, midcore and social casino
Plan A Games is a new venture founded by Pixel United veterans led by CEO Gary Rosenfeld, Chief Data Officer Huy Nguyen, and Investment Committee Chair Mike Lang, backed by Fortress Investment Group.
The company aims to provide funding and support for mobile games in casual, midcore, and social casino genres. The management team has over 50 years of combined game industry experience.
“The cost of UA investment is consistently increasing, and I’ve seen the funding challenges that game developers experience first-hand,” said Rosenfeld.
The founders previously worked at Plarium, leading RAID: Shadow Legends, which has generated over $1 billion in revenue and 75 million downloads.
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