PLAN A GAMES

User Acquisition Capital for Game Developers

A unique and more competitive approach to UA funding

Mountain

Plan A Games is the best partner for mobile free to play game developers to scale their game. We offer the lowest cost of capital, provide 100% of UA funding to scale, and we have the capital ready to scale UA funding to $10M+ per month.

Revolving Line of Credit

No hidden fees. No confusing cohort based funding structure.

Only pay interest on the funds you draw, not the full facility. You can draw, repay, and re-draw at anytime - No additional fees, no rigid timelines.

Best-in-Class Terms

The most competitive interest rate in the market thanks to our partnership with Fortress Investment Group.

What you see is what you get.

Full Financing Capacity

We finance 100% of the UA spend, and don’t require partner co-investment.

Our facility is extendable to accommodate growth and flexible to accommodate pay back.

Fully unlock your UA plans without leaving growth potential on the table.

Partnership Beyond Capital

We don’t just fund your growth, we share guidance on KPI improvements, helping you optimize UA efficiency to scale your games and grow enterprise value in your company.

Only when our capital and guidance drive growth, our structure includes a reasonable upside participation.

Backed By

Ready to scale your game?

If your game has strong performance and you're looking to expand UA budgets with a capital partner that truly understands growth, let's talk.