User Acquisition Capital for Game Developers
A unique and more competitive approach to UA funding
Plan A Games provides low-cost user acquisition funds to free to play game developers backed by a state-of-the-art analytics platform and gaming industry expertise.
Low Cost Capital That Plays to Win
No hidden fees. No confusing cohort based funding structure.
Funding Fueled by Data
Our monitoring platform plugs into your performance data to drive effective and efficient User Acquisition strategies.
Risk Sharing, Not Just Lending
Plan A funding structure is performance based with aligned incentives. True partners in growth.
Backed By
Fortress Investment Group LLC
Fortress is a leading, diversified global investment manager with approximately $49 billion in assets under management and more than $200 billion in total investments.
Ready to scale your game?
If your game has strong performance and you're looking to expand UA budgets with a capital partner that truly understands growth, let's talk.